Brave Software took to Twitter on Tuesday to announce that its browser has crossed 10 million downloads on Google Play and has achieved the feat of amplifying its user base to almost a double in a span of just four months.
The browser had hit 5 million downloads three months ago in May after having reached the 1 million in December 2017. The browser essentially rewards its users with Basic Attention Token (BAT) in addition to blocking ads. Brave wishes to refashion the current content monetization model and is dependent on advertising, user behaviour tracking, and sale of user data for revenues.
Brave has displayed a great potential ever since it got live with raising $36 million in just 30 seconds at its first Initial Coin Offering (ICO). The deed turned into a record of the most amount of money ever raised in an ICO. The browser’s operations have been backed by a number of powerful partnerships including a media partnership with the Dow Jones Media Group that facilitates access to premium content by the users.
Brave offers the Youtube content creators and Twitch streamers an ad-free platform which earns them significantly higher revenue than under working with traditional ad-based models. One of the Youtube creators Philip DeFranco has signed with Brave as the firm continues to expand the area under influence to within the youth demography.
The software allows users to reward content using BAT with the long-term goal being rewarding of the regular users for using the platform. The users of the browser will be able to use the platform with only the advertisements that are exclusive to Brave. As a result, the users will receive a part of the advertising revenue in form of BAT payments which will get converted to local fiat currency.
Brave reportedly also said that it had 3 million active users and will hit 5 million by the end of this year.